Steve Jobs Quotes

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Steve’s Quotes

”Design is not just what it looks like and feels like. Design is how it works.”


Steve Jobs – 2002

”Unfortunately, people are not rebelling against Microsoft, they don’t know any better.”


Steve Jobs – 16 June 1994

”The trouble with Microsoft is they have no taste. They have no taste and I don’t mean that in a small way, I mean that in a big way.”


Steve Jobs – 1996

”We used to dream about this stuff. Now, we get to build it. It’s pretty great.”


Steve Jobs – 2004

”We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.”


Steve Jobs – February 2004

”I get asked a lot why Apple’s customers are so loyal. It’s not because they belong to the Church of Mac! That’s ridiculous.”

Steve Jobs – October 2004

”If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.”


Steve Jobs – The Journey is the Reward by Jeffrey S. Young

”If you live each day as if it was your last, someday you’ll most certainly be right.”


Steve Jobs – Stanford University – 2005

”Yes, its true.”


Steve Jobs – 2005 – Announcing the move to Intel

”Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.”


Steve Jobs

”Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”


Steve Jobs

”Innovation distinguishes between a leader and a follower.”


Steve Jobs

”I want to put a ding in the universe.”


Steve Jobs

”The Macintosh turned out so well because the people working on it were musicians, artists, poets and historians who also happened to be excellent computer scientists.”


Steve Jobs – New York Times

”Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”


Steve Jobs

”To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of discipline.”


Steve Jobs

”I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.”

Steve Jobs – Stanford University – 2005

”Better to be a pirate than to join the navy.”


Steve Jobs – Referring to the pirate flag that flew over Apple’s headquaters in 1983

”Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes?”


Steve Jobs

”I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.”


Steve Jobs

”There’s just one more thing.”


Steve Jobs

”I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.”


Steve Jobs

”To go forward, you have to leave something behind.”


Steve Jobs

”You cannot mandate productivity, you must provide the tools to let people become their best.”


Steve Jobs

”It Sure Is Great To Get Out Of That Bag!”


Okay! Not Steve Jobs…the Mac – 1984

”It’s not about money. It’s about the people you have, how you’re led and how much you get it.”


Steve Jobs

”Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”


Steve Jobs – To former CEO of Pepsi, John Sculley

”Get your feet off my desk, get out of here, you stink, and we’re not going to buy your product.”


Joe Keenan, President of Atari to Steve Jobs

”You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

Steve Jobs

”You can’t connect the dots looking forward; you can only connect them looking backwards.”


Steve Jobs – Stanford University – 2005

”I’ve never met one of you [HR people] who didn’t suck. I’ve never known an HR person who had anything but a mediocre mentality.”


Steve Jobs in an Interview for the position of Vice President of HR (Upside.com)

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