Mission Statements

Als altijd heeft Guy Kawasaki wijze woorden voor de ondernemers onder ons: Write a mantra, not a mission statement.

Super om te zien. Nu nog bedenken wat mijn Mantra dan moet zijn.

Leuke quote over de "vloek" van de over complexe en generieke mission statement: " 

JFK dodged the Curse [with “put a man on the moon in a decade”]. If he’d been a modern-day politician or CEO, he’d probably have said, “Our mission is to become the international leader in the space industry, using our capacity for technological innovation to build a bridge towards humanity’s future.” That might have set a moon walk back fifteen years." (zie ook "Curse of Knowledge")

Meer Guy Kawasaki staat op Youtube…

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