Zeker de moeite om te kijken, maar de hoofdpunten zijn:

• Experts are clueless
• Customers cannot tell you what they need
• Big challenges beget the best work
• Design counts
• Only function counts – open or closed is not the question
• Big graphics, big fonts in presentations
• Jump curves, not better sameness
• “Value” is different from “price”
• Be unique and valuable (prevent pricewar)
• Avoid Bozo’s – A players hire A players, B-players hire C-players.
• Real CEO’s can demo
• Don’t worry, be crappy – ship it!
• Some things need to be believed, to be seen