What Steve Jobs Taught Guy Kawasaki

Zeker de moeite om te kijken, maar de hoofdpunten zijn:

  • Experts are clueless
  • Customers cannot tell you what they need
  • Big challenges beget the best work
  • Design counts
  • Only function counts – open or closed is not the question
  • Big graphics, big fonts in presentations
  • Jump curves, not better sameness
  • “Value” is different from “price”
    • Be unique and valuable (prevent pricewar)
  • Avoid Bozo’s – A players hire A players, B-players hire C-players.
  • Real CEO’s can demo
  • Don’t worry, be crappy – ship it!
  • Some things need to be believed, to be seen

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