Zeker de moeite om te kijken, maar de hoofdpunten zijn:
- Experts are clueless
- Customers cannot tell you what they need
- Big challenges beget the best work
- Design counts
- Only function counts – open or closed is not the question
- Big graphics, big fonts in presentations
- Jump curves, not better sameness
- “Value” is different from “price”
- Be unique and valuable (prevent pricewar)
- Avoid Bozo’s – A players hire A players, B-players hire C-players.
- Real CEO’s can demo
- Don’t worry, be crappy – ship it!
- Some things need to be believed, to be seen